THE HOUSE OF DOLLS · BRONX, NY
Custom-made, installed in-house and natural from the hairline. You bring the vision; we make it real.
FULL-SERVICE SALON · BILINGUAL TEAM · WALK-INS WELCOME
OUR SPECIALTY
Wigs and extensions are what we do best, and what keeps our clients coming back.
01
100% HUMAN HAIR · HD LACE
No one will know it's a wig. We choose it with you, fit it to your head, cut it to flatter your face and install it.
YOU CHOOSE
Length
BOB · SHOULDER · MID-BACK · WAIST
Color
NATURAL · HIGHLIGHTS · BLONDE · FASHION
Texture
STRAIGHT · BODY WAVE · CURLY
Lace & fit
LACE FRONT · 360 · CLOSURE · GLUELESS
Prefer it 100% custom?
We design your wig from scratch: hair, color, length and cut. (We'll advise you and have it ready in no time.)
02
100% HUMAN HAIR
More length, more volume and zero worry about them showing. Color-matched and installed with care for your natural hair.
METHODS
Sew-in
Braided down and sewn in. Secure, with full volume.
Tape-in
Thin wefts that lie flat. Lightweight and discreet.
K-tip
Applied strand by strand with keratin. Moves like your own hair.
Clip-in
Put them in and take them out yourself. Perfect for events.
Prefer them 100% custom?
We match color, length and volume just for you. (We'll advise you and have them ready in no time.)
FULL-SERVICE SALON
03
Highlights, balayage and blondes that shine, with treatments that keep your hair healthy while you go lighter.
BALAYAGE · HIGHLIGHTS · BLONDE · TONER · ROOT TOUCH-UP
04
Neat, clean braids that last for weeks, with or without added hair. Tell us the style and length you want.
KNOTLESS · BOX BRAIDS · CORNROWS · WITH EXTENSIONS
05
Wash, roller set and blowout for that silky, bouncy finish, plus cuts and treatments to keep your ends healthy.
BLOWOUT · ROLLER SET · CUTS · TREATMENTS
06
Clean, long-lasting nails to finish your look, from a simple manicure to full nail art.
ACRYLICS · GEL · MANICURE · NAIL ART
01
Fill out the form or message us on WhatsApp. Have a photo of the look you want? Send it.
02
We'll tell you what suits you and what it costs before you come in. No surprises.
03
We fit it, style it and install it. You walk out camera-ready.
MEET TANIA
Tania Mercedes Paulino brings Dominican roots, a passion for beauty, and over 10 years of experience to the Bronx. Specializing in wigs and hair extensions, she believes every woman deserves to feel beautiful, confident, and completely herself.
For Tania, hair is more than a style — it's a form of self-expression. Through her work, she combines skill, creativity, and attention to detail to create looks that celebrate each client's unique beauty.
The House of Dolls is her vision brought to life: a space where every woman is welcomed, cared for, and leaves feeling like the best version of herself.
“My goal is for every woman who sits in my chair to leave feeling beautiful, confident, and like herself again.”
— TANIA
10
years doing hair
1000+
wigs and extensions installed
REAL CLIENTS · REAL REVIEWS
★★★★★
“Highly recommended! She has everything you need for dream hair. Experience, professionalism, quality. Her products are 100% guaranteed.”
★★★★★
“Excellent service. Quality; my hair is in the best hands. A strong sense of ownership and the best products for permanent straightening treatments. Great commitment and responsibility. Kindness and good service. Highly recommended.”
★★★★★
“EXCELLENT SERVICE, highly recommended! My first straightening treatment was with Tania. My hair was super short and wouldn't grow. My hair has changed 100%.”
VISIT US
HOURS
Monday to Saturday, 9 AM – 8 PM
Sunday, 9 AM – 5 PM
Walk-ins welcome. Book ahead to skip the wait.
OUR NEW HOME
A new space in the Bronx, made for your beauty.
We celebrated the grand opening of our new salon with our clients and community, ribbon cutting and all. Come see the space in person.
BEFORE YOU BOOK
Every look is different, so pricing depends on the style, length and hair you choose. Send us your request and we'll confirm your exact price on WhatsApp before you come in. No surprises.
Not when it's done right. We customize the lace and hairline and cut it to your face, so it looks natural up close.
We choose the method for your hair type and install with care. Regular maintenance keeps your natural hair healthy, and we'll tell you when to come back.
Yes. We can customize, style and install a wig you already have. If it needs work first, we'll tell you before we start.
Walk-ins are welcome. For wigs and extensions we recommend booking, so we can prepare your service and you don't have to wait.
Book your appointment and we'll message you on WhatsApp with pricing and availability.
BOOK NOW
FOLLOW THE DOLLS
Fashion Show by Tania Paulino
Hair, glam and our community on the runway.
Our clients and team brought the looks to life, live on stage. See more transformations, events and behind-the-scenes moments on our socials.
Tap the speaker icon to turn the sound on.